Taylor Swift ME! Description

Taylor Swift ME!: “Me!” is a song by American singer-songwriter Taylor Swift featuring Brendon Urie, the vocalist of American solo project Panic! at the Disco, released on April 26, 2019, through Republic Records. The song was revealed and released at the end of a thirteen-day countdown, as the lead single from her seventh studio album, Lover (2019). It is Swift’s first single after signing with Republic Records. The song was written by Swift, Joel Little and Urie, and produced by Swift and Little.

It was recorded at Electric Lady Studios, New York City and Golden Age West in Auckland, New Zealand in 2018. “Taylor Swift ME!” is a cheery, campy bubblegum pop and synth-pop duet, driven by a marching band drumline. It is about embracing one’s individuality, with lyrics on self-affirmation and self-love.

Debuting at the hundredth spot, “Taylor Swift ME!” skyrocketed to its peak of number-two on the US Billboard Hot 100, breaking the record for the biggest single-week jump in the chart’s history. The song reached the top three in several other countries. It broke four Amazon Music records that includes most first-day streams, most first-week streams and most on-demand voice requests with Alexa of a single debut on the platform. Upon release, the song received mixed reviews from music critics, who were favorable towards the bubbly production and the chemistry between the duo’s vocals, but divided over the lyrics—some complimented the “tongue-in-cheek” songwriting, while others called it “weak”.

In July 2019, “Taylor Swift ME!” was certified Platinum by Recording Industry Association of America, for selling over 1 million copies in the US. A live version of the song recorded at Swift’s 2019 City of Lover concert in Paris was released for digital download and streaming on May 17, 2020, after the premiere of the concert film on ABC.

The “Taylor Swift ME!” music video, directed by Swift and Dave Meyers, accompanied the song’s release. Encompassing a number of easter eggs, the colorful video is a symbolic departure from the previous album Reputation (2017), welcoming into the Lover era. It has been described as a “phantasmagorical delight” that induces an instant “sugar rush” in a “bubblegum psychedelia”.

The video amassed over 65.2 million views within its first day of release, breaking the 24-hour Vevo record previously held by Ariana Grande’s “Thank U, Next”, also surpassing Swift’s personal record set in 2017 with the “Look What You Made Me Do” music video, which garnered 43.2 million views in its first day. The video scored several accolades; it won a VMA for Best Visual Effects at the 2019 MTV Video Music Awards, the Best Video at the 2019 MTV Europe Music Awards and the Best Female International Artist Video at the 2019 MTV Video Music Awards Japan.

Taylor Swift ME! Music video

The music video for “Taylor Swift ME!” premiered on YouTube at midnight EDT (04:00 UTC) on April 26, 2019, in a live premiere format, prefaced by a Q&A chat in the live chat text with Swift. It was directed by Swift and Dave Meyers. On April 27, 2019, it was announced that the music video amassed 65.2 million views within its first day of release, breaking the 24-hour Vevo record previously held by Ariana Grande’s “Thank U, Next”.

The video also broke Swift’s personal record set in 2017 with the “Look What You Made Me Do” music video, which garnered 43.2 million views on August 28, 2017. The music video also became the most-viewed video in 24 hours by female artist, a record that was later surpassed by Blackpink’s “How You Like That” video in June 2020. As of May 2020, the music video has amassed more than 320 million views on YouTube.

Swift has stated that there are multiple Easter eggs in the video, and that there are three levels of them in the video, from most obvious to least obvious, which point to clues about the upcoming album, single, and tour. It was revealed that “You Need to Calm Down”, a line Urie says to Swift at the beginning in French, would be the second single, and an “old-timey, 1940s-sounding instrumental version” of the song plays in the background in the same scene.

The album title Lover was correctly guessed in advance. Other potential titles that may end up on the album are “Kaleidoscope”, “Home” and “Awesome”. The portrait of the Dixie Chicks is revealed to be a reference to a collaboration for the song “Soon You’ll Get Better” on the album.

The music video received three nominations at the 2019 MTV Video Music Awards, winning Best Visual Effects. A lyric video was released May 1, 2019.

Chart (2019) Position
Japan Hot Overseas (Billboard) 7
US Adult Contemporary (Billboard) 18
US Adult Top 40 (Billboard) 22
Argentina (Monitor Latino) 31
Canada (Canadian Hot 100) 35
Nicaragua (Monitor Latino) 40
US Mainstream Top 40 (Billboard) 41
US Billboard Hot 100 43
Slovenia (SloTop50) 48
Mexico (Monitor Latino) 50
US Rolling Stone Top 100 50
El Salvador (Monitor Latino) 51
Honduras (Monitor Latino) 52
Costa Rica (Monitor Latino) 66
Australia (ARIA) 68
UK Singles (Official Charts Company) 71
Japan Streaming Songs (Billboard Japan) 75
Panama (Monitor Latino) 77
Guatemala (Monitor Latino) 79
Belgium (Ultratop Flanders) 80
Belgium (Ultratop Flanders) 80
Bolivia (Monitor Latino) 84
Hungary (Single Top 40) 85
Hungary (Stream Top 40) 85
Netherlands (Dutch Top 40) 95
Poland (ZPAV) 100
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