Previous Post

The Box Roddy Ricch

The Box Roddy Ricch Description

The Box Roddy Ricch released as the fourth single on February 28, 2020, from his debut studio album Please Excuse Me for Being Antisocial. Prior to the song being released as a single, it became Roddy Ricch’s highest-charting song worldwide, reaching number one on the US Billboard Hot 100, the Rolling Stone Top 100, the Canadian Hot 100 and in New Zealand, as well as peaking at number two in both the UK and Ireland and reaching the top five in Australia.

The song received acclaim from critics, with praise for Ricch’s vocal delivery. Used in over 1.5 million videos on TikTok as of February 2020, it became a popular meme, particularly due to Ricch’s “iconic” “eee err” ad-lib. A video was released on February 28, 2020, directed by Ricch.

The Box Roddy Ricch Background and composition

The Box Roddy Ricch was the last song Ricch made for Please Excuse Me for Being Antisocial. It was recorded in roughly 15 minutes in the early morning hours in New York after Ricch had been recording all night.

The song begins with a “triumphant introduction that amounts to an orchestral swell”, which many listeners attributed as a sample of the intro on “Love Sex Magic” by Ciara. However, the song’s producer, 30 Roc, has insisted that though similar, the “swell” is not a sample of “Love Sex Magic”, explaining: “It is not a sample.

It’s really a VST [plug-in] using Omnisphere [production software].” Ricch said he decided to place “The Box” as track two on the album, because “it just bangs [and] the 808s hit so hard”.

The song’s intro contains a “squeaky sound”, known as the “eee err” sound, which is also heard throughout the rest of the song. According to Atlantic Records A&R Keefa Black, after the song was finished, Ricch said “Wait let me add something”, and came up with the sound himself. Speaking on where the inspiration for the sound came from, he said “I seen Michael Jackson do it…That’s what made me want to do it.

Cause he was in the studio one time and he was talking about some song that he made but he started beatboxing and he said he put that in the beat.” The squeaky sound has inspired many memes online. Musicologist and Northeastern University professor of music Andrew Mall said the “eee err” sound is not exactly the most interesting component of the song’s beat, instead pointing out Ricch’s skill as a songwriter:

“I’m really taken by the atmospheric synths that underpin the track and provide the central harmonic component, particularly since there is no bass to speak of aside from a pitched bass drum sample.

Regarding Ricch’s craft as a writer, Mall noted “the fact that he retains writing credit here and on several other tracks that are charting, including those where he is a featured artist, speaks to a strong business savvy on his part”.

Vulture’s Paul Thompson said Ricch “raps with verve”, calling the song “strange and eccentric”, while noting Ricch’s vocal versatility in the song, writing, he “moves easily between vocal modes, sounding defiant (‘I won’t ever sell my soooooouuuuuullllll, and I can back that‘), conspiratorial (‘Got a bitch that’s looking like Aaliyah — she a model‘), or playful — like when he cackles unnervingly at the beginning of the second verse”.

The song’s title has been noted as being a possible reference to jail (“the box” being a slang term for “jail”).

The Box Roddy Ricch Critical reception

Along with the tracks “Boom Boom Room” and “Start wit Me” featuring Gunna, Darryl Robertson of Vibe felt that “The Box” is “further proof that the Atlantic Records-signee can pen addictive radio-friendly records”.

Josh Svetz of HipHopDX echoed a similar sentiment, writing that “The appeal to Roddy is simple; the kid can write a hell of a hook. Whether it’s the head-bopping harmony on ‘The Box’ or the flute backed, Gunna-assisted single, ‘Start Wit Me,’ Roddy excels at producing choruses that stick and only get better with repeat listens.”

Writing for Pitchfork, Alphonse Pierre stated that on the song, which features a “hard-hitting beat that sounds like a teapot is boiling in the background, [Ricch] finds a new delivery and pitch nearly every 10 seconds. The track is the best example of Roddy’s versatility, which has been both a blessing and a curse.”

Praising the song, HotNewHipHops Mitch Findlay asserted that although its parent album “yielded plenty of highlights, none stood out quite so much as ‘The Box'”. Findlay called the song’s “EEE ERR” intro “creative and soon-to-be-iconic” and labeled Ricch’s flow as confident and charismatic.

Heran Mamo of Billboard opined that Ricch “comes armed and ready with his verses despite the rather lighthearted ‘hee-hoo’ ad-libs in the background”. Mamo noted that in the song, Ricch raps about acquiring and protecting “his necessary riches”.

The Box Roddy Ricch Commercial performance

The Box Roddy Ricch spent 11 weeks at the top spot of the US Billboard Hot 100, after debuting at number 47 on the issue dated December 21, 2019, and reaching number one four weeks later, becoming Ricch’s first number one on the Billboard Hot 100 as well as the first new song to top the chart in the 2020s decade (since both “All I Want for Christmas Is You” by Mariah Carey and “Circles” by Post Malone began their runs at the top position in 2019).

During the same week, the song logged its second week at number one on Billboards Streaming Songs chart (drawing 68.2 million streams) and jumped to number eight on the Digital Songs chart as well, with 11,000 downloads sold. Additionally, the song reached the top spot on the Hot R&B/Hip-Hop Songs and Hot Rap Songs charts as well, becoming Ricch’s first number-one song on both charts.

The Box Roddy Ricch Music video

The song’s audio video was released on December 6, 2019, while a lyric video premiered on January 9, 2020, accumulating over 180 million and 20 million views on YouTube, respectively, as of April 2020.

The song’s official music video was released on February 28, 2020 and has 121 million views as of April 2020. It was directed by Ricch, with co-direction by Christian Breslauer, who also directed Ricch’s previous two music videos, for “Boom Boom Room” and “Tip Toe”. Ricch explained via Twitter the reason why the video took a “lil time” to be released was because he directed it.

The Box Roddy Ricch Synopsis and concept

The “action-packed” video starts with Ricch speeding in a “super charged” muscle car in a “Fast & Furious-style street race”. During the race, Ricch turns on his turbos and “outdrives his opponent who eventually crashes and burns, leaving Ricch the victor of the contest”.

The video then cuts to a basketball game, where Ricch is seen scoring the game-winning shot, “flying” in the air, akin to NBA icon Michael Jordan, with what MTV’s Madeline Roth called an “impressive (and definitely far-fetched)” slam dunk.

Ricch is then seen carrying out a major bank heist. Multiple scenes reference the song’s lyrics, such as when Ricch delivers a speech from the White House, alluding to the line “I’m a 2020 presidential candidate“.

Halle Kiefer of Vulture noted a theme in the video: “the visual follows Ricch’s unstoppable success as it takes him to surreal lengths, whether it be lounging on a bed suspended over sharks, casually walking up the side of a building or dancing in front of an explosive game of chicken”.

The video concludes with The Box Roddy Ricch inside a glass box, “preserved for future generations inside a museum exhibit”.

Credits and personnel The Box Roddy Ricch

Credits adapted from Tidal.

  • Roddy Ricch – vocals, songwriting
  • 30 Roc – songwriting, production
  • Datboisqueeze – songwriting, production
  • Zentachi – songwriting, additional production
  • Chris Dennis – recording
  • Curtis “Sircut” Bye – engineering assistant
  • Cyrus “NOIS” Taghipour – mixing
  • Derek “MixedByAli” Ali – mixing
  • Nicolas de Porcel – mastering
(Visited 38 times, 1 visits today)

The Box Roddy Ricch Lyrics

[Chorus]
Pullin’ out the coupe at the lot
Told ’em fuck 12, fuck SWAT
Bustin’ all the bells out the box
I just hit a lick with the box
Had to put the stick in the box, mmh
Pour up the whole damn seal, I’ma get lazy
I got the mojo deals, we been trappin’ like the ’80s
She sucked a nigga soul, gotta Cash App
Told ’em wipe a nigga nose, say slatt, slatt
I won’t never sell my soul, and I can back that
And I really wanna know where you at, at

[Verse 1]
I was out back where the stash at
Cruise the city in a bulletproof Cadillac (Skrrt)
‘Cause I know these niggas after where the bag at (Yeah)
Gotta move smarter, gotta move harder
Nigga try to get me for my water
I’ll lay his ass down, on my son, on my daughter
I had the Draco with me, Dwayne Carter
Lotta niggas out here playin’, ain’t ballin’
I done put my whole arm in the rim, Vince Carter (Yeah)
And I know probably get a key for the quarter
Shawty barely seen in double C’s, I bought ’em
Got a bitch that’s looking like Aaliyah, she a model
I got the pink slip, all my whips is key-less
Compton, I’m about to get the key to the city
Patek like the sea, forgive me

[Chorus]
Pullin’ out the coupe at the lot
Told ’em fuck 12, fuck SWAT
Bustin’ all the bells out the box
I just hit a lick with the box
Had to put the stick in the box, mmh
Pour up the whole damn seal, I’ma get lazy
I got the mojo deals, we been trappin’ like the ’80s
She sucked a nigga soul, gotta Cash App
Told ’em wipe a nigga nose, say slatt, slatt
I won’t never sell my soul, and I can back that
And I really wanna know where you at, at, hah

[Verse 2]
Hahaha, I been movin’ ’em out
If Steelo with me, then he got the blues in the pouch (Yeah)
Took her to the forest, put the wood in her mouth
Bitch, don’t wear no shoes in my house
The private I’m flyin’ in, I never wan’ fly again
I’ll take my chances in traffic (Yeah)
She suckin’ on dick, no hands with it
I just made the Rollie plain like a landing strip
I’m a 2020 president candidate
I done put a hundred bands on Zimmerman, shit
I been movin’ real gangster, so that’s why she picked a Crip
Shawty call me Crisco ’cause I pop my shit
Got it out the mud, there’s nothin’ you can tell me, yeah
When I had the drugs, I was street wealthy, yeah

[Chorus]
Pullin’ out the coupe at the lot
Told ’em fuck 12, fuck SWAT
Bustin’ all the bells out the box
I just hit a lick with the box
Had to put the stick in the box, mmh
Pour up the whole damn seal, I’ma get lazy
I got the mojo deals, we been trappin’ like the ’80s
She sucked a nigga soul, gotta Cash App
Told ’em wipe a nigga nose, say slatt, slatt
I won’t never sell my soul, and I can back that
And I really wanna know where you at, at

The Box Roddy Ricch Music Video

The Box Roddy Ricch Image

About The Box Roddy Ricch

Artist Roddy Ricch
Album Please Excuse Me for Being Antisocial
Release Date February 28, 2020
Length 3:16
Genre Rap, Hip Hop, R&B
Label Atlantic
Next Post

Related Post

Tom and Jerry (2021) Film
Tom and Jerry (2021) Film
Tom and Jerry (released internationally in some markets as Tom & Jerry: The Movie) is

Related Post

Body (Megan Thee Stallion)
Body (Megan Thee Stallion)
“Body” is a song by American rapper Megan Thee Stallion. It was released on November