Minions The Rise of Gru is an upcoming American 3D computer-animated comedy film produced by Illumination. A sequel to Minions (2015), and spin-off/prequel to the main Despicable Me film series, it will be directed again by Kyle Balda, with Brad Ableson and Jonathan del Val as co-directors, and written by Brian Lynch. The film stars the returning voices of Pierre Coffin, Steve Carell, Russell Brand, and Julie Andrews, along with newcomers Taraji P. Henson, Michelle Yeoh, RZA, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren, Danny Trejo, and Alan Arkin.

Minions The Rise of Gru was originally scheduled to be theatrically released in the United States on July 3, 2020 by Universal Pictures, but the film was delayed to July 2, 2021 due to the COVID-19 pandemic’s impact on the film industry.

Premise

A continuation of the 2015 film, this time in the heart of the 1970s, a twelve year old Felonius Gru is growing up in the suburbs. A fanboy of a supervillain group known as the Vicious 6, Gru hatches a plan to become evil enough to join them. When the Vicious 6 fire their leader, legendary fighter Wild Knuckles, Gru interviews to become their newest member.

It does not go well, and things only get worse after Gru steals from them with the help of Kevin, Stuart, Bob, Otto, and the other Minions and suddenly finds himself the mortal enemy of the apex of evil. On the run, Gru and the Minions will turn to an unlikely source for guidance, Wild Knuckles himself, and discover that even bad guys need a little help from their friends.

Minions The Rise of Gru Cast

  • Pierre Coffin as Kevin, Stuart, Bob, Otto, and the Minions
  • Steve Carell as Felonius Gru
  • Taraji P. Henson as Belle Bottom, the now-de facto leader of The Vicious 6.
  • Michelle Yeoh as Master Chow
  • RZA
  • Jean-Claude Van Damme as Jean Clawed, the giant lobster clawed member of The Vicious 6.
  • Lucy Lawless as Nunchuck, the nun villain member of The Vicious 6.
  • Dolph Lundgren as Svengeance, a member of The Vicious 6.
  • Danny Trejo as Stronghold, a member of The Vicious 6.
  • Russell Brand as Dr. Nefario
  • Julie Andrews as Marlena Gru, Gru’s mother
  • Alan Arkin as Wild Knuckles, the former leader of The Vicious 6.

Minions The Rise of Gru Production

Development

On January 25, 2017, Universal Pictures and Illumination announced a sequel to their 2015 animated film, Minions. It began production on July 19, 2017, with Good Vibes and Legends of Chamberlain Heights creator Brad Ableson added as co-director. On May 21, 2019, the film’s title was revealed as Minions: The Rise of Gru.

Casting

On February 2, 2020, it was announced that Pierre Coffin and Steve Carell are reprising their roles.

Release

Minions The Rise of Gru was originally scheduled to be released in the United States on July 3, 2020 to commemorate the original film’s 10th anniversary, with an international rollout to begin the week prior. On March 19, 2020, Illumination announced the film had been delayed due to the COVID-19 pandemic’s impact on the film industry, and the film remains unfinished because of Illumination Mac Guff being temporarily closed in response to the pandemic. On April 1, Illumination announced the film was rescheduled for July 2, 2021, replacing the original date set for Sing 2.

Marketing

Mattel announced that it had entered a three-year deal to create merchandise, and LEGO would have release sets of the Minions in 2020 based on the film. A sneak peek was released during Super Bowl LIV on February 2, 2020. The official trailer was released on February 5.

What is a Movie Trailer like Minions The Rise of Gru?

A trailer (also known as a preview or coming attraction) is a commercial advertisement for a feature film that will be exhibited in the future at a cinema, the result of creative and technical work. The term “trailer” dates back to the distribution of movies on reels of film. The reels were always distributed un-rewound (the theater about to show the film first had to rewind it, as early experience showed the danger of expecting an incoming film to have been rewound). Therefore, the end of the movie was the most accessible part, to which previews were spliced, “trailing” the film.

Movie trailers like Minions The Rise of Gru have now become popular on DVDs and Blu-ray discs, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video The trailer format has also been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts.

Trailers consist of a series of selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than 2 minutes and 30 seconds, the maximum length allowed by the MPAA. Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film.

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